Hush Espresso

PROJECT Branding (Concept)
CLIENT Hush Espresso
STUDIO Boheem
BRIEF
To create a concept identity for Hush Espresso, a popular cafe and espresso bar in Fremantle, WA.
SOLUTION
With a company name that resonates with ‘peace and quiet’, we created a brand identity that was based around the tagline ‘Your moment of solitude’. We wanted to associate the brand with the ‘moment of solitude’ the customer finds when ordering their first coffee for the day, a lull before the pressures of the day ahead.
Playful typography is used to strike out the many causes of stress and anxiety in the customers daily commute and busy workday.