Inez Daily

PROJECT Branding
CLIENT Inez Garcia
STUDIO Boheem
BRIEF
To create a brand identity that captures the high-end yet approachable style of Inez Garcia’s fashion styling business and online editorial Inez Daily.
SOLUTION
We wanted to create an identity that represented Inez’s personality and creativity, both in her work and projects. With a predominant focus on fashion there needed to be an element of ‘fun’ included in her logo mark. The use of the starburst created a friendly and energetic mark that could be used on a variety of collateral in a range of bright colours.