Inez Garcia’s has been working as a fashion director and stylist for over 20 years. Her online editorial Inez Daily puts together the ultimate edit – an insider’s shopping guide updated daily. We wanted to create an identity that represented Inez’s personality and creativity, both in her work and projects. With a predominant focus on fashion there needed to be an element of ‘fun’ included in her logo mark. The use of the starburst created a friendly and energetic mark that could be used on a variety of collateral in a range of bright colours.