Pearsons Florist

PROJECT Branding (Concept)
CLIENT Pearsons Florist
STUDIO Boheem
BRIEF
To build a brand image and identity for Pearsons Florists that sustains the heritage associated with a long running family business.
SOLUTION
At Pearsons, customers are involved in a service and experience that is based on Family, Trust, Reliability and Passion. The concept identity for Pearsons Florist uses clean modern lines to create an icon that represents the petals of a young flower, the linking of separate entities, as well as Pearsons family unity and its connection with their customer. The icon is also reminiscent of a crown, symbolising heritage and trust.