One Living is a new, institutionally backed property developer entering a crowded Australian market. The brief was to create a distinctive identity that establishes trust and credibility, while clearly expressing an approach to housing that makes home ownership more achievable without compromising on quality or long-term value.

Our solution centres on a bold, confident, structural brand mark. Built from modular blocks, it draws on the visual language of buildings, skylines, and infrastructure. A flexible visual system of expanding modular forms introduces momentum and forward movement, expressing progress, scaleable growth, and long-term impact.